Assignment Task:
Instructions
1. Assessments should be completed as per your trainer’s instructions.
2. Assessments must be submitted by the due date to avoid a late submission penalty.
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Get Help Now!3. Plagiarism is copying someone else’s work and submitting it as your own. You must write your answers in your own words and include a reference list. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised.
4. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your answers must be yours alone.
5. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format.
6. You must attempt all questions.
7. You must pass all the assessments in order to pass the subject.
8. All assessments are to be completed in accordance with WHS regulatory requirements.
Assessment 1
Part A – Written Assessment
Market Research Project Scope
Task Description
Prepare a project scope document for a market research project of your choice. Identify a problem that requires research from your workplace, or an enterprise of interest to you.
Step 1:
Identify a problem that requires research from your workplace, or an enterprise of interest to you, by analysing enterprise planning & performance documents
Step 2:
Consult with relevant personnel to determine research needs & draft research objectives
Step 3:
Consider all the elements required in project scoping in preparation to prepare a completed document
Assessment task to submit:
Prepare a project scope document for your proposed market research project, ensuring each of the following elements is included:
- Project name & project manager
- Client and stakeholders
- Brief background identifying the enterprise and the problem or the issues on why the research is needed.
- A statement/s of the market research needs
- Research objectives
- An estimate of the human, physical, and financial resources required
- Details of any external market research assistance if necessary
- Suggested research details including methodologies, research location, sample size and nature of the sample
- Timeframe
Step 4:
Submit for approval as a typed word document.
Part B – Written or Oral Questions
Instructions
Answer all questions in the spaces provided and hand in your answers to your Trainer in Week 5.
Once you have completed the assessment, please attach the APC assignment cover sheet and hand both to your Trainer.
Your organisation Tasty Foods is considering launching a new range of pre-packaged frozen meals. As the brand manager, you believe you should engage in market research to explore the opportunity further.
Answer the following:
1. Explain the overall role market research would play in your organisation.
2. List four specific contributions which market research on pre-packaged frozen meals could potentially make to Tasty Foods.
3. List at least four internal sources you would review or consult, in order to uncover possible opportunities for pre-packaged frozen meals, and what information from these documents or people may help you with your research needs.
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