Assignment Task
ASSESSMENT 1: LITERATURE REVIEW
For this assessment, students are expected to demonstrate their understanding of the extant, academic literature related to an approved, business topic. The topic may be your future Undergraduate’s thesis title, so choose it carefully and do ensure that it is from the area you intend to specialize in. In other words, if you are a marketing student, you may choose a selected topic in marketing.
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Get Help Now!In consultation with their lecturer, students need to decide on a business-related topic/concept. Students need to select approximately ten to fifteen (10-15) peer-reviewed articles or comparable sources (online resource can be accessed using ProQuest or Google Scholar) that are related to the topic (as the basis of their literature review).
In the context of their chosen topic, students need to review the articles and sources selected, for instance read and analyse (compare and contrast) the literature in-depth. In doing so, students are required to discuss the key ideas/arguments put forward by authors, identify communalities/similarities, differences and conclusions drawn by different authors. Based on this analysis and discussion, students are expected to point out potential gaps in the literature that will form the basis of Assessment 2, the research proposal.
Main marking criteria of the literature review include: the quality and accuracy of the literature selected; the student’s ability to compare and contrast author’s arguments/viewpoints and identify gaps in the existing literature in the context of the chosen business topic; the demonstrated ability to use APA referencing.
ASSESSMENT 2: BUSINESS RESEARCH PROPOSAL
For this assessment, students are expected to present a written research proposal that is based on the literature review (Assessment 1) and demonstrates their understanding of business research/research paradigm.
Based on their literature review, students are required to write a business research proposal outlining the details of the proposed research project that addresses the gaps identified in the literature. Derived from the business topic, the proposal needs to include clearly state research questions (primary and secondary), and provide a solid research methodology that supports the feasibility of the research project.
Marking criteria of the research proposal include: the justification of the research questions that operationalize the research topic; the demonstration of a detailed research methodology addressing research instrument, sample size and sampling approach, research location/s and schedule as well as providing a critical assessment of the limitations of the methodology and the expected outcome of the research project.
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