Assignment Task :
On Social media, people have nearly unlimited capability to express their thoughts. While this level of detail can be overwhelming, Businesses (brands) can
extract useful, unfiltered information from Social media with the right tools. To gain understanding on issues people are experiencing with a product or service, analysing the conversation on Social media can provide the reason why. To look into how enthusiastic people are about a product or service, brands can see if people are recommending their product or service on Social media. Social media are valuable for the wealth of deep information they provide and using a social media analytics tool can help streamline your analysis.
Choose a Business
Take a deep dive to look at the benefits of qualitative and quantitative data analysis from the different social data sources: Facebook, LinkedIn, Twitter,
Forums, and Instagram…
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Get Help Now!Define how analysts can make the best use of specific social data sources to:
- Measure real-time reactions
- sentiment analysis, historical data content,
- Identify influencers within your market
- Tap into deeper discussions on specific topics
- Crowdsourcing ideas in communities
- Use what you learned in Business Analytics modules to analyse the data from social media used by your chosen Business.
- Make a conclusion and some recommendations to your chosen Business.
- Make a report about 15 to 25 pages.
- Prepare a PowerPoint slides for the oral presentation.
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