Assignment Task:
You have been asked by the Innovation Manager to review the internal processes, including management techniques, procedures and cultural aspects of an organization. Senior managers feel the organization is lagging behind competitors, identifying diminishing innovative capability and low in-house entrepreneurial activity. Utilizing a theoretical base to form your report, outline key factors that need to be considered and characteristics to encourage positive outcomes for the organization to improve and/or transform current innovative and entrepreneurial capabilities. In your report, you may exemplify ‘benchmark’ examples of how other ‘successful’ organizations are using techniques to promote innovation and entrepreneurial activity. You are to cite a minimum of six (6) academic journal sources. Your references can be augmented using industry sources.
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