Assignment Task :
Introduction: The product is to offer micro loans to consumers in emerging markets (Kenya, Mexico, India). Over that time period the product has lent money to millions of satisfied customers. Some of the customers use the product regularly to help grow their businesses, others use it for more on demand expenses. The company is in the process of defining an “Active Customer” metric that helps it understand the landscape of new customers, active customers, at risk active customers and churned customers. This take-home challenge is to help the company define its Active Customer classification by reviewing sample historical data.
Deliverable: Using the sample data attached please provide the following analysis using R-Studio:
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Get Help Now!- A definition for an Active Customer at Tala, including the cutoff threshold for how long to consider a customer active
- A summary of the Customer Retention Rate based on your recommended Active Customer definition
- Any insight into what next steps the company should take to help predict when a customer is at risk of churning
- Attach any code or documents you created to help you develop your recommendation and summary
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