Assignment Task:
Details:
The task is designed to test your comprehension of the course materials in relation to real world cases, and your capacity to see how different course topics provide you with tools for understanding contemporary international management problems and solutions.
Using the case study as a basis, this task requires you to apply multiple course concepts to the case to answer the following set of questions: courses we learned
Topic 1: what is international management,
Topic 2: Globalisation,
Topic 3:Environment, Health and Sustainability,
Topic 4: Ethical Issues in InternationalManagement,
Topic 5: Social Entrepreneurship and
Topic 6: Comparative management Strategies.
Questions:
1. The first step towards internationalization began in 1993 when Hon Chuan expanded into mainland China. Discuss the drivers of globalization that may have influenced the global strategic goals of Hon Chuan, highlighting any challenges that might have been faced by the company when undertaking this expansion? (Strategic, operational – HR, Marketing, Logistics)
2. Discuss the environment, health and sustainability challenges for Hon Chuan and whether there are differences between its expansion into Asia and into Africa. What are these implications and does Hon Chuan’s approach to Corporate Social Responsibility to address these issues?
3. In 2018, the company was fined for breaching the Air Pollution Act. Using the breach as an example, critically discuss the ethical implications or moral values of Hon Chuan’s decision to continue to cause Air Pollution despite knowing the damages.
4. In 1996, Hung-Chuan Dai took over as Chairman, he had undertaken business studies in the United States. How might an awareness of other cultures or being “ambicultural” assist in running a multicultural organisation?
5. How might the concept of Social Entrepreneurship support Tsao’s FDI goal in Africa to upgrade Hon Chuan from an OEM to OBM and launch self-branded drinks?
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