Assignment Task:
Task:
Part A— Multiple Choice Questions
1.The act of obtaining a desired product from someone by offering something in return is known as:
A) product valuation.
B) the service desired of the product.
C) an exchange.
D) the cost of the product.
E) customer satisfaction.
2. Customer perceived value is:
A) the best product a customer can afford
B) the highest quality product obtainable
C) the difference between the values the customer gains from owning and using a product
and the costs of obtaining a product
D) the difference between benefits obtained and the dollar amount paid
E) the difference between what the customer expects and what the customer receives.
3. The most basic concept underlying marketing is that of human:
A) greed.
B) needs.
C) wants.
D) demands.
E) desire.
7. Assessing the competitive situation involves:
A) developing counter tactics to competitor activities.
B) determining whether to enter a new market.
C) understanding how competitive your marketing plan has made you.
D) identifying major competitors and trying to understand their strengths and weaknesses.
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8. The development of new breast cancer treatments, home security systems operated through computers, and easy-to-use flea control methods are all examples of what is happening in the ________ environment.
A) social-cultural
B) demographic
C) natural
D) technological
E) political-legal
10. Whilst shopping for groceries, Lola asks herself, "What would the children really like or dinner tonight?" In this case, the children's role in the buying decision would be as:
A) initiators and influencers.
B) influencers and users.
C) deciders and influencers.
D) gatekeepers, influencers, deciders, and users.
E) initiators, influencers, deciders, and users.
12. Anna has decided that her family room needs a new sofa. She plans to mention the idea to her husband over dinner. The role that Anna is playing in this potential buying decision is as a(n):
A) initiator.
B) influencer.
C) buyer.
D) decider.
E) user.
14.Which of the following is an example of a psychographic segmentation variable?
A) Occupation
B) Education level
C) Readiness stage
D) Lifestyle
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