Assignment Task:
Case: Choose one of the case studies from Armstrong et al (20181) in the pdf on Moodle. The Supermarket Wars case, the example case used in lecture 10, cannot be used for this assignment. After choosing the case and company you will use, determine the marketing-related management decision that the company needs to make NEXT (i.e., after the circumstances in the case have been resolved) in order to be successful in the future. Write a research proposal that will help that company gather information to help them make the marketing decision(s) identified.
Problem: For the case study you have selected, develop one qualitative (RQ1) and one quantitative (RQ2) marketing/consumer research question that requires the collection of primary data and write a research proposal following the guidelines
outlined in this document.
Task: From the list of five (5) scenarios in the document pick three (3) and provide the information requested. Please remember that the scenario may require you to
provide information related to more than one statistical test. Ensure you use the scenario name to identify the scenario being addressed.
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