Assignment Task :
Learning Outcomes (MKT101A)
a) Describe the marketing concept
b) Outline and apply the elements of themarketing process.
c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.
d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills.
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The aim of the Assessed Discussion Forum is to provide a framework to encourage student engagement, to encourage collaboration and to foster valuable perspectives gained from shared learning experiences. These assessed discussion forums promote critical thinking in the application of theory into practice. You will be able to reflect on your own efforts, and extend and enrich this reflection by exchanging feedback on your peers’ work.
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