Assignment Task
This case focuses on the changes that Paul Polman initiated to make Unilever a much better performing company than it was in the years before he took over as CEO. As a background to this, the case starts with a brief history of the company, followed by an analysis of the strategy which Unilever pursued and how the company’s performance improved. The challenge is how to maintain and improve on this.
Introduction
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Get Help Now!At the publication of the 2014 full year results on 20 January 2015, Paul Polman, Unilever’s CEO since January 2009, remarked that the company had to deal with, ‘significant economic headwinds and weak markets’. Underlying sales growth was up almost three per cent, but turnover had declined, mainly due to the negative effect of currency changes.
Commenting on the results in the Annual Report 2014 Polman said:
‘For the first time in many years, for example, we had to confront the reality of largely flat developed markets and markedly slowing emerging markets. Indeed, markets slowed from some 3.5% growth in 2013, to around 2.5% in 2014.’
Looking forward through 2015 he said:
‘We expect the economic pressures to continue. Consumer demand in emerging markets is likely to remain subdued for some time to come. There is still little sign of recovery in Europe and, while conditions in North America have improved, any increase in consumer demand is likely to be slow and shoppers will remain focused on value.’
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