Assignment Task
Write a report on one of the topics below.
Using traffic data from the Bureau of Infrastructure, Transport and Regional Economics (BITRE) analyse and discuss long term trends in the Australian airfreight market. For example, you may note why Australian outbound and inbound airfreight and mail volumes have performed differently, and be sure to spend time on regional trends (i.e. AUS?China) and developments by airline. In a next step, imagine you are a Milk producer based in Australia that aims to find new international markets (so far they have sold domestically only). Using this airfreight data, derive an international distribution strategy for this milk company that involves a discussion on distribution channels, (up to three) target markets and transport modes/capacity. A basic dataset with carrier statistics showing inbound and outbound freight/mail tonnage and passenger statistics by month and airline (from Jan 2009 ? Dec 2020) will be provided on Canvas. The data can also be downloaded and hence (potentially) updated from the BITRE website (www.bitre.gov.au). Students should also discuss future prospects for Australian import and export airfreight.
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