Assignment Task:
Task:
The Brief You are tasked with devising a Marketing Strategy for the Hunt Museum (2021-2025), that responds to the organisational and marketing objectives as set out by the Museum in their recently launched business plan. The marketing strategy sets out what the HM need to achieve with their marketing efforts, and its shaped by and should reflect they business goals as set out above. In your assignment you will further develop this marketing strategy to devise a marketing plan. This is, how the marketing department will achieve those marketing goals. The marketing plan relates to the practical implementation of the marketing strategy. Both a marketing strategy and a marketing plan are necessary because they work together to promote and grow the organisation.
The goals have already been established. Your task now is to translate these into a precise, achievable, ambitious marketing strategy that position these goals within the broader context in which they will be achieved, and establishes the work programme for the marketing department over the next 4 years • Phase 1: Current System Mapping: industry, market, competition, business and customer analysis. Culminating in goal setting and strategy selection
• “We understand what you are fryer; to ochww, and we hoe researched your organisation, its customers, its twined and sends’ aegannotans and this ts what we think you should do, spec cony ‘
• Phase 2: Ideation of positioning and offering: including target market, designing offering and building out the marketing mix
• ‘Here ‘so detaikd *grown of your target market (sue. character. trends), we how developed a brand poutioning mop, and how considered the specific market offenng(s)to deliver on this proposed strategy. including at dements of the marketing mix
• Phase 3: Implementation and Evaluation process: consideration of the organisational and network efforts required to realise the strategy and how success will be evaluated and feedback loops
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