Assignment Task:
Assignment Topic:
“The importance of understanding the “Micro and Macro Environment” forces that would impact the operations of a service organization and developing the appropriate Marketing Mix elements for Organizational success”.
Acknowledgement
The satisfaction that accompanies that the successful completion of any task would be incomplete without my great lecturers.
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The tropic ??the importance of understanding the micro and macro environment discusses that would contact the actions of a service organization and establishing the adopted marketing basis for organizational success.
Task 1:
select a service organization and give a brief introduction about the company and three service product it markets.
Task 2:
Identify and explain the “micro and macro environment” forces that would impact the operations of the selected service organization in task one.
Task 3:
With reference to the selected service organization in task one, select one product and carry out a detailed analysis of the marketing mix elements which they have effectively used to market the product and identify the unique features in its mix.
Task 4:
discuss the importance of relationship marketing and briefly explain five benefits of relationship marketing to the selected service organization.
Introduction
This assignment includes nations trust bank services, microenvironment, macro-environment, marketing mix and about relationship marketing. As well as explain about major services of nation trust bank. This assignment explains how to build a long term relationship between customers and the bank with suitable and well-selected examples.
Methodology
PCM study book internet is the key materials which are used to make this assignment and also professional’s thoughts help me to get some valuable points and ideas and their systemic and clear webpage help to get more useful data.
Benefits of Relationship Marketing
- Retaining customer is cheaper than recruiting new ones. It has been estimated that the cost of attracting a new customer maybe five times the cost of keeping an existing customer.
- Ability develop customized marketing offers to suit the specific needs of customers
- Loyal customers are less likely to switch to competitors, making it difficult for competitors to enter the market or gain market share.
- In addition loyal and satisfied customers can be an important source of referrals. They also would recommend your business to others, thus expanding your business.
- Increased customer retention and loyalty makes employees jobs easier and more satisfying. In turn, happy employees provide better customer service.
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